2026
Showpad Excellence in the Field logo

The exclusive workshop that turns revenue team ambitions into real-world excellence

Why Attend

Step into the room and ahead of the field.

When leaders go off-script

Forget the stuffy presentations. Trade hard-won wins and first-hand challenges with 50 other revenue execs — off the record, in the same headspace.

Where strategy meets execution

A half day of small-group discussions and incisive panels. Leave with the practical frameworks, specific AI use cases, and field-tested implementations that accelerate your commercial excellence.

Who sets the bar

Enjoy lunch and happy hour without the awkward networking. Compare notes with high-performing leaders on what they’re doing differently, plus a live roadmap preview with our product team.

agenda

Where business-as-usual takes the day off.

Each afternoon unfolds with a packed itinerary built for personal breakthroughs, unfiltered conversations, and tangible next steps.
EITF 2025

Field Report

New intel on your industry’s AI transformation

Kick off the day with Showpad CEO, Apratim Purakaystha, for a first look at proprietary research on how top companies are closing revenue gaps across the field and their teams back at HQ. Come for the data, stay for the game plan.

Come with Receipts

Customer spotlights on their wins, losses, and do-overs

Hear from revenue leaders in manufacturing, healthcare, CPG, and more how they rolled out AI, went to market, readied sellers, or proved the value of their enablement investments. The wins and the mishaps: what went well, what they’d do differently.

Ship Talk

The future, unfiltered

AI teammates for every revenue employee. CRMs that update themselves. Sellers prepped on the drive over, hands-free. Showpad CPO Potoula Chresomales lays out 15 predictions for how revenue orgs will work by 2030 — then gives you an exclusive look at the products we’re building to make it real.

The New AI Architects

Enablement’s upgraded mandate

Dive into how the role of enablement has changed in the agentic era. Learn how to build agents that scale your programs and drive impact for the business. If you're being asked ‘what's the return on our AI investments?,’ this session gives you the framework.

Open Mic

Facilitated roundtables to solve your toughest challenges

Small-group workshops unpacking your insomnia-inducing business questions. Bring a thorny challenge from your team — AI use cases, ROI proof, anything keeping you up — and leave with input from peers who’ve already solved it.

field guides

Meet the minds behind the movement.

Apratim Purakayastha

CEO | Showpad

Homebase: Boston, Massachusetts

Field of expertise: Leading technical and operational organizations and delivering strong operating performance, specializing in scaling large enterprise subscription and consumer software businesses.


Potoula Chresomales

CPO | Showpad

Homebase: New York, NY

Field of expertise: Driving product strategy, design, and innovation across global teams — building at the intersection of sales enablement, AI, and customer outcomes.

Bernd Leger

CMO | Showpad

Homebase: Boston, Massachusetts

Field of expertise: Advancing global marketing functions and developing high-impact go-to-market strategies that drive market share and major revenue growth.

Vanessa Metcalf

VP of Revenue Effectiveness & Value Creation | Showpad

Homebase: Toronto, Ontario

Field of expertise: Evangelizing that enablement is not a “nice-to-have” support function but a non-negotiable, revenue-driver — using her tenure in SaaS, sales, and rev ops as frontlines proof.

Ali Hanyaloglu

VP of Product Marketing | Showpad

Homebase: Boston, Massachusetts

Field of expertise: Turning complex products into clear, compelling go-to-market stories — with a background that spans solutions engineering to field marketing.

Katy Mahon

Director of Revenue Effectiveness | Showpad

Homebase: Oakham, England

Field of expertise: Operationalizing enablement at scale — designing programs that drive lasting behavior change and measurable results.

registration

Ready to join us in the field?

We're seeking 50 leaders across marketing, sales, enablement, and rev ops who are passionate about advancing their fields and eager to share their insights in an interactive, learning environment.

Our team will review all submissions, and you will receive a confirmation email within 48 hours if you’re selected to attend.

If we are unable to accommodate your application, you’ll be offered exclusive access to select session recordings and invitations to future virtual roundtables. Be the first to know when registration opens in your region.

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